An innovative AI solution improves efficiency and reduces operating costs in the analysis of news and business reputation, which you can learn about at the America Digital Mexico 2025 Congress.

News monitoring and corporate reputation measurement have taken a significant leap toward automation with the implementation of an artificial intelligence-based solution developed by TDP Solutions | Abi. This new tool promises to transform the way businesses manage their media presence, enabling faster, more accurate, and cost-effective analysis.

The solution, designed to process large volumes of unstructured data from diverse sources such as social media, web portals, newspapers, radio, and television, has been implemented by a leading company in the news monitoring sector. The primary goal of the project was to automate the entire process of collecting, analyzing, and reporting information about brand reputation, eliminating the need for human intervention.

TDP Solutions will be presenting its solution at booth B9 on the tradeshow of the 10th America Digital IA Tech & Business Congress Mexico 2025. Learn how to use this tool, which leverages the best of AI, and discover the benefits for your company during the two-day event.

Challenges Overcome

One of the biggest challenges faced by the company before implementing this solution was the volume and variety of data to be processed. The information came from hundreds of sources, making manual analysis not only slow but also costly and inefficient. Additionally, the process had to be carried out in real time, in order to provide clients with up-to-date and relevant information on public sentiment and brand reputation.

The solution also had to address the challenge of interpreting and analyzing sentiment behind each news piece, a particularly complex task when data comes from multiple formats such as text, audio, and video.

The AI Solution

TDP Solutions | Abi designed an advanced platform that integrates various artificial intelligence technologies to address these challenges:

1. Data Extraction: Using natural language processing (NLP) algorithms, the platform automatically extracts relevant information from unstructured sources.
2. Sentiment and Reputation Analysis: Thanks to machine learning models, the AI evaluates public sentiment toward a brand, classifying information into positive, negative, or neutral categories. This allows businesses to get a clear understanding of how they are perceived in the media.
3. Automatic Organization and Classification: The solution organizes and classifies content based on relevance, and even automatically generates customized reports and dashboards for each client.
4. Real-Time Monitoring: The platform is designed to process information in real time, enabling automatic alerts about significant changes in reputation or public sentiment.

Impact on the Sector

The results of the implementation have been remarkable. The automation of the process allowed the company that adopted the solution to increase its client base by 25%, thanks to improved service quality and faster report delivery. Additionally, revenues grew by 30%, as a result of the efficiency brought by the technology in data collection and analysis.

Cost reduction has been another significant benefit. Thanks to the automation of manual tasks, operational expenses dropped by more than 60%, generating substantial savings without compromising service quality.

A World-Class Solution

The solution developed by TDP Solutions | Abi has not only improved operational efficiency but has also been recognized as one of the most advanced AI and automation implementations in Latin America. This success story demonstrates the great potential of artificial intelligence to transform complex processes in key sectors like news monitoring and reputation management.

Adopting this technology enables companies to remain competitive in an increasingly demanding digital environment, offering more precise and up-to-date insights to make informed decisions. TDP Solutions | Abi thus solidifies its position as a leader in the development of technological solutions that optimize business processes, setting a precedent in the region.