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HOW TO ENHANCE THE POSITIONING OF YOUR BRAND IN CONGRESS

In addition to the communication rights and benefits acquired as Sponsor, Speaker or Exhibitor at the 9th America Digital Mexico Congress 2024, your company can increase its exposure and reach through the development of its own marketing and communications campaigns, open messages and content related to your participation before, during and after the event.

Your marketing team can implement communication plans on your organization’s digital platforms, with the aim of increasing brand visibility, connecting with potential customers, and demonstrating your leadership in the industry.

These are some marketing and communication actions that you can implement to enhance the positioning of your brand:

Announce your participation in the Congress:


Before the event, announce on your company’s social networks and website that you are participating in the 9th America Digital Mexico Congress 2024 as a sponsor/speaker/exhibitor. Use the logo and hashtag of the event to give more visibility to your brand and show your enthusiasm to participate in the event. You can also create an E-mail Marketing campaign aimed at your customers and followers, inviting them to visit your Stand or attend your Conference at the event.

Develop an advertising campaign:


One of the best ways to highlight your brand is to implement a campaign around your participation in the event. Choose a relevant topic, product, success story or service that your company will present at the Congress, and create news, posts and announcements on Google, LinkedIn, Facebook, Instagram, or other digital platforms and formats that you use to promote your brand.

Make the most of your bonus tickets: 


Offering a special discount or an exclusive promotion for Congress attendees is a great way to attract more potential customers to your Stand and Conferences. Announce the offer on your social networks and websites to give it more visibility, and activate participation.

 

 

Organize a contest:


Hosting a contest at your booth is another effective way to attract more attendees and generate engagement with your brand. You can ask participants to share their experience at the event on their social networks and tag your company during their participation in the contest.

Create audiovisual content:


Use social networks to share testimonial videos, invitations to the Congress, best moments, meetings at your stand, interviews with attendees and the speaker of your brand.

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