In a world where every second counts, the challenge of capturing and maintaining consumer attention in B2C communication is more relevant than ever. Zorya and its BuzZync platform are leading this evolution, supporting businesses with solutions that maximize return on investment (ROI) in communication.

With growing competition in the digital landscape and the constant influx of information that consumers face daily, businesses are increasingly challenged to capture and retain their customers’ attention. According to recent studies, a user’s decision to interact with a message happens within just five seconds, requiring brands to adapt to be precise and relevant in their communications. In this context, measuring the impact of B2C communication is essential for optimizing investment and improving the customer relationship.

For many companies, making their communication effective and relevant has become increasingly complex. The growth of communication channels, the rise in spam, and security concerns are just some of the obstacles they must overcome to be perceived positively and reliably. Key challenges include:

1. Message relevance: Personalization is essential to prevent messages from being perceived as spam. Consumers demand specific and useful content that reflects their current interests and needs.

2. Communication security: Avoiding misuse of channels for fraud, such as phishing, has become a priority. Trust is essential for the continuity of the relationship between the company and the client.

3. Contact frequency: Companies should avoid overwhelming customers with constant messages, as this can lead to a loss of interest and a negative perception.

4. Personalization: Providing experiences and messages that truly resonate with the recipient requires understanding their communication preferences and habits.

5. Results analysis: Continuously evaluating and improving campaign performance is crucial to ensuring a return on investment (ROI) that justifies the effort.

To achieve effective communication, it is essential to understand customer preferences and behaviors. A timely, secure, and personalized message improves customer interaction with the company, generating a positive impact on consumer behavior that can translate into actions such as purchases, appointments, or service inquiries.

To achieve these goals, Zorya will be presenting its communication solutions at booth B1 on the tradeshow of the 10th America Digital Congress of IA, Tech & Business Mexico 2025, June 18-19, 2025 at the WTC in Mexico City.

B2C communication as a value-creation strategy

Companies that manage to turn their communication into a factor for ROI benefit from having a comprehensive vision that combines technology and strategy. The Mexican company Zorya is an example of how a structured approach can contribute to the success of businesses looking to improve their communication channels. Its BuzZync platform offers a flexible solution for managing B2C campaigns, covering everything from SMS to advanced channels like RCS, WhatsApp API, email, sponsored data, and airtime top-ups.

To facilitate B2C communication across sectors ranging from retail to fintech, Zorya is built on three fundamental pillars:

1. Experience in telecommunications and technology: The company provides specialized guidance to help clients structure and execute effective strategies.

2. BuzZync as a communication platform: Zorya’s tool enables autonomous management of campaigns across a variety of channels, including API integration with CRM and other systems that help businesses leverage their data to better segment audiences.

3. Strategic alliances: Partnerships with mobile operators and major technology companies like Google and Meta ensure efficient, transparent campaign operations with broad market impact.

These elements contribute to an optimized communication operation, offering companies the ability to measure, analyze, and adjust their strategies precisely to maximize impact on their audiences and obtain real returns on their communication investments.

Zorya: A committed partner in customer experience

Founded in 2017 in Mexico, Zorya has a presence throughout Latin America and currently manages more than 160 million messages per month for over 650 brands across various sectors, from banking and government institutions to the telco, retail, and fintech industries. This experience has allowed Zorya to develop a customer-centered vision, ensuring that every message counts and resonates with the end consumer.

Brands that trust Zorya not only gain a communication tool but also a strategic ally that understands the challenges of modern B2C communication. Through BuzZync, Zorya drives the transformation of customer relationships, offering a platform that enables meaningful and effective interactions, indispensable for success in today’s competitive market.

To learn more about how BuzZync and Zorya can help your company turn communication into ROI, visit zorya.com.mx  and buzzync.com  or contact our team of experts in multichannel communication solutions at sales@zorya.mx

Visit Zorya’s booth on the exhibit floor of the 10th AI, Technology and Business Congress America Digital 2025 on June 18-19, 2025. Buy your tickets here