Geana Barbosa, Director of Hootsuite Latin America, will be at the Congress presenting the brand’s strategies to comply with existing regulations.

As the leading social media management SaaS company with clients from a range of industries, Hootsuite recognizes that regulated industries are subject to strict laws and regulations that govern their operations.

Geana Barbosa, Head of LATAM at Hootsuite, will be participating at 8th America Digital Tech & Business Congress Mexico 203.

In the C-Level Digital Transformation Forum, she will be presenting the conference Reputation Management at Scale – Powering Creativity and Compliance
through Social Selling and Social Customer Service

The director of Hootsuite Latinamerica will talk about the top strategies on navigating employee advocacy and customer service on social media through a data security and compliance lens.

Social media and regulation

While compliance is crucial in regulated industries, it doesn’t have to stifle creativity.

In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and increase their brand awareness.

However, for regulated industries such as finserv, healthcare, government and professional services, compliance is of utmost importance.

Striking a balance between creativity and compliance can be a challenging task for many, but it can be easier than you think.

In this new era of the digital space, more and more industries are taking a social-first approach to not only marketing, but employee engagement as well.

With swarming opinions and self-prescribed experts on every topic, from politics to pop culture, how can organizations streamline their external-facing messaging to thousands of employees acting as brand advocates on social media, in a safe and compliant way?

Many organizations need to operate in-line with industry regulations and ensure data safety at the bottom line.

Hootsuite provides a unique solution that marries both creativity and compliance. Its platform has features to aid in curating a creative content funnel, making it easy for companies to publish and manage high-quality content across its broad employee social networks, without compromising compliance or security.

In her session, Geana Barbosa, Head of LATAM at Hootsuite will discuss:

What social selling is, why it’s effective, and how regulated industries have leveraged it to combat misinformation, share broader stories, and increase brand awareness and affinity.

How organizations can create a consistent content pipeline through employee networks while ensuring data privacy and compliance are in effect

How companies can streamline their external-facing messages to both employees and messages that come inbound from customers.

Don’t miss Geana Barbosa’s conference at the 8th America Digital Congress Mexico 2023 this June 21st and 22nd. Buy your tickets here