Partoo, a pioneer in Local SEO in Latin America, announces its participation in the 8th America Digital Techn and Business Congress 2023 in Mexico.

Digitalization has greatly changed the customer journey of our clients. Before the Internet, things were simpler: word of mouth and advertising were enough to make yourself known.

Since then, the emergence of apps like Google Maps, Waze, Maps, Facebook, etc. have completely changed the landscape, making local SEO more important than ever today.

On June 21st and 22nd, Partoo team will be present at the expo floor of 8th America Digital Tech & Business Congress Mexico 2023 to talk about how a simple and effective local marketing strategy can be implemented.

What is local SEO?

SEO or local positioning is the ability to climb to the top of Google results in local searches related to your business.

A local search is a search with a geographical dimension (district, city, street, department, region…). Like when you look for a restaurant in Coyoacán or a McDonald’s in Cuernavaca, for example.

We cannot forget that, nowadays, 60% of all Internet searches are local. What’s more, in the last two years, searches that include keywords “next door” or “nearby” have increased by 900%.

Making this a key element to attract new customers to your establishment. But how to climb in search results? A fundamental part is to have your Google Business Profile (ex Google My Business) and your information optimized on other platforms. While it may sound easy, managing the information of 10, 100 or 1000 points of sale can make the task difficult.

Partoo knows this very well and, as the years have passed, it has become increasingly necessary since its main objective is to help companies be more visible online, improve their digital reputation and win customers through its all-in-one platform. 

OXXO Gas, Smart Fit, Falabella, KFC and 500 other customers around the world trust them to boost the online presence of their points of sale in online channels such as Google, Facebook, Instagram and many others.

If you want to know more about how to boost your digital presence and gain more customers, don’t hesitate to visit Partoo’s booth at the 8th America Digital Congress Mexico 2023 and learn more about this topic that will boost your business. Buy your tickets here