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Analicia Garcia has over 20 years of experience in the financial industry, and currently leads the Fintech, Digital and Retail business development area for Mastercard Mexico. Analicia has been recognized for her commitment to digital transformation and her ability to lead diverse teams towards achieving ambitious goals.

CONFERENCE

How GenAI helps improve customer engagement

The conference “How GenAI Helps Improve Customer Engagement” will explore how GenAI is transforming the way businesses interact with their customers, with a special focus on personalization strategies and data analytics. Success stories will be presented where Mastercard has helped merchants and businesses improve customer satisfaction and loyalty using GenAI.