#SocialMedia #Compliance #EmployeeAdvocacy #SocialCustomerService

Geana Barbosa is Hootsuite’s Head of Region in LATAM, bringing a wealth of global experience in both sales and regional leadership. Based out of Hootsuite’s Mexico City office, Barbosa is excited about the opportunity to build strong teams, create pathways to success for her people, and find innovative solutions to solve the most complex business challenges.
Barbosa hails from Brazil and established her career in the LATAM region with Euromonitor International, leading the Brazilian and Chilean teams and supporting clients in Mexico, Brazil and other Caribbean & LATAM countries. In her most recent role at Asana, Barbosa held the position of Head of Southeast Asia, and she also brings extensive leadership experience from LinkedIn as Head of the Key Accounts Group, APAC, and several years as a regional or country leader. Barbosa is fluent in Spanish, Portuguese and English.

CONFERENCE

Reputation Management at Scale – Powering Creativity and Compliance through Social Selling and Social Customer Service

Summary: As the leading social media management SaaS company with clients from a range of industries, Hootsuite understands the importance of compliance and data security for its customers in highly regulated industries, such as finserv, government, healthcare and professional services. These industries are subject to particularly strict regulations as it relates to marketing, let alone social marketing, and non-compliance comes with legal penalties and reputational damage. In this digital era, more and more industries are taking a social-first approach to not only marketing, but employee engagement and customer service as well. With swarming opinions and self-prescribed experts on every topic, from politics to pop culture, how can organizations streamline their external-facing messaging to thousands of employees acting as brand advocates on social media, in a safe and compliant way?

In this session, Geana Barbosa, Head of LATAM at Hootsuite will cover:
● What social selling is, why its effective, and how regulated industries have leveraged it to combat misinformation, share broader stories, and increase brand awareness and affinity
● How organizations can create a consistent content pipeline through employee networks while ensuring data privacy and compliance are in effect
● How companies can streamline their external-facing messages to both employees and messages that come inbound from customers