#PorMexicoYoSiigo #DigitalTransformation #DigitalizedSMBs

Felipe has more than a decade of experience in the design and leadership of UX/UI projects in industries such as software, business intelligence, e-commerce, advertising and video games. Its comprehensive approach encompasses responsive web platforms, native applications and video game consoles, always seeking to balance usability, aesthetics and business requirements to deliver products that add significant value to the organization. Currently, he serves as Senior Vice President of Product at Siigo.

CONFERENCE

The transformative impact of digitalization on SMEs in Latin America

In this talk, Francisco Schnaas highlights how digitalization is revolutionizing the business landscape in Latin America, especially for small and medium-sized businesses (SMEs). The adoption of digital technologies is allowing these companies to optimize their processes, improve their productivity and reach new markets more efficiently. In addition, it gives them the opportunity to compete on equal terms with larger companies, democratizing access to tools and resources previously reserved for corporations. This talk urges entrepreneurs to overcome the fear of change, take advantage of digital management tools, and progressively adapt to become increasingly competitive.