#DigitalBanking #EverythingApps

Results-oriented professional with 10+ years professional experience and extensive expertise in pricing strategy, customer engagement, profitable growth and revenue management tactics. Proven leadership in complex and global industries from startups to large corporations. Create value through innovation and continuous improvement in Finance, Marketing, Operations, and Corporate Strategy.

CONFERENCE

The rise of Digital Banks turning into ‘Everything Apps

Over the past fifteen years, the concept of ‘SuperApp’ was not widely known across tech and banking experts. It all started in China with WeChat and evolved in SEA and now into LatAm as ‘The Digital Mall’ solution for customers that want convenience, affordability and deep connection with their brands. This conference will explore how digital banks around the Americas such as Nubank, Chime, Nequi, baz and other ones are building payments and banking services as part of the core ecosystem built to drive a full suite of solutions that maximize customer lifetime value and retain customers better as it becomes harder for companies to drive loyalty and monetization these days.