#AI #DigitalBanking #CustomerExperience

Responsible for leading the team in charge of developing and operating performance campaigns. to acquire, activate and retain users within our digital platforms (app|web), in addition to directing the search engine positioning (SEO) and retail store strategy. mobile applications (ASO) For 4 years I led the Analytics team, guaranteeing the correct measurement of products and digital campaigns, providing valuable information to our internal clients to generate optimizations in the experience of our clients and improving the conversion of our digital campaigns in the For the last 10 years he has held roles related to the digital industry, contributing in the areas of digital operations, campaign performance, digital measurement and growth.

Throughout these years he participated in different commercial projects, both in-person and digital, for the financial industry. Regarding my academic training, I studied a Bachelor’s Degree in Marketing and later completed a Master’s Degree in Business Administration, both degrees at the Tecnológico de Monterrey. I really like learning about technology and energy issues. thus contributing to the development and growth of other people. I personally enjoy sports, particularly soccer and running, as well as enjoying spending time with my family and finding ways to add to my different activities each day.

Panel: Artificial Intelligence applied to banking