Alejandro Hernandez, CEO Soluciones Solfin /

#digitalpayments #renpayments #solfin

CEO of the Central American Fintech Soluciones Solfin, with more than 18 years of experience in the TELECOM, Technology, Retail and Finance industry, has been leading a MasterCard Card issuance and processing project in Solfin in alliance with Euronet’s Ren platform, which is an innovative and ambitious Saas model, as it expands throughout LATAM. For 15 years he has founded successful companies in the field of transactions. He has an extensive background in sales and financial technology, with engineering studies from the Universidad de los Andes with honors, a certification in Wharton Fintech Revolution: Transformative financial services and strategies. He is also passionate about entrepreneurship and outstanding in managing emotions.

CONFERENCE

Optimizing issuance services to increase financial inclusion and expansion in Latam.

In the fast-paced world of financial innovation, it is crucial to understand the forces driving transformative change. In the case of SOLFIN, a confluence of technical obstacles with its previous supplier, and the strategy of regional expansive growth (8 countries in Latin America), made them turn to Euronet with the aim of laying the foundations to resolve:

  • Optimal service levels with Ren.
  • Advanced app integrations that make digital wallets smarter.
  • Full control over regulatory compliance, offering multiple product categories with management of higher deposit limits in nominated cases.
  • Immediate payment transactions and real-time currency conversions. Adoption of Digital First, issuing the virtual card while the physical one is delivered.
  • Access and adoption of native MasterCard tools seeking greater security and control in its operational management:
  • Decision Intelligence, Claim & Dispute Manager, Fraud Center and MasterCard Market Trends. Direct access to BIN and ICA Mastercard – sponsored by Euronet.