Adolfo Loera Marin (México), CEO Biometria Aplicada. /

#DigitalIdentity, #Biometrics #DigitalTransformation

He founded the company Biometría Aplicada in the year 2000, with the vision of providing companies, institutions, and government agencies with digital identity technology. He is a graduate of the National Autonomous University of Mexico and has specialized in security and identity theft prevention, as well as biometric authentication and document validation. His focus is on creating secure work environments that enable digital onboarding processes and transaction authentication in low-contact or non-face-to-face economies. Additionally, he has pursued studies in executive leadership, cybersecurity, strategic planning, and digital transformation accredited by the Pan-American Institute of High Business Direction (IPADE), the Autonomous Technological Institute of Mexico (ITAM), and the Massachusetts Institute of Technology (MIT Professional Education). After 24 years of founding Biometría Aplicada, he has led the company from being a biometric applications integrator to developing biometric software that meets high international standards and is easily adaptable to customer needs.

CONFERENCE

Omnichannel, Digital Identity in the Financial Sector

In the process of the digital transformation of the banking and fintech sector, digital systems emerge with great promise for personalized remote service. However, they must coexist with the traditional systems that operate and serve the majority of customers. In this ongoing update and evolution of different management systems, biometric technology accompanies and provides layers of security, enhancing customer service across each service channel, creating a simple, intuitive, and secure user experience.