Roberto Hernández de Hita (México), CTO Executive Director of Digital Transformation BanBajío /


Opportunities in Hyperpersonalization in Digital Banking

Hyper-personalization in the user experience for people is difficult to achieve but we can imagine it… In simple words, it means having a super APP that behaves and looks according to the tastes and preferences of each person. … but what about companies? Each one of them has different needs, why not think about customizing the interactions between them and your Bank? Mass payments of any kind and success responses for your treasury0 and accounting can be customized? Can this capacity be monetized for both parties? The answer is… maybe yes..