Lina Jaramillo (México), Sales Director Verint Mexico. /

#Innovación #CX #CustomerExperience


Lina Jaramillo is a Marketing and International Business Professional from the Sergio Arboleda University in Colombia. Currently she is studying an Executive Master’s Degree in Digital Transformation and Innovation Leadership at IE in Madrid. She is currently Sales Director of Verint Mexico for Digital First Solutions and Experience Management.

She had worked in leaders’ positions in Americas in new business development and marketing such as Medallia, IBM, Software, Azaleia. Where this has allowed her to understand how to unify the offline world with the new digital proposals to provide the best Customer Experience and have positive results for companies.

I have a great commitment to look beyond results and my ambition to always seek disruptive ways of doing things to obtain the best results. I am dedicated in everything I do and determined to exceed my goals.


Transforming Digital Channels to Provide the Best Experience with Verint!

60% of the population of Latin America has access to the internet. Therefore, consumers are increasingly using digital and self-service channels to be close to their brands and as the number of communication channels increases, brands are more challenged and face more complex Customer Journeys. .

Therefore having a unified and centralized strategy in all communication channels (msn, whatspp, twitter, Ig, fb, youtube, etc), allows generating memorable experiences with customers and better business results, being more agile, efficient and fast in all interaction channels. According to a Forrester study, 86% of companies are looking to have more digital conversations to improve the Customer Experience and reduce costs.

Verint has best-in-class applications that drive customer engagement and increase the use of automation to reduce friction in the customer experience and improve efficiency, not only for the customer but also for the workforce.