Gustavo Andriani (Nueva York), Chief Marketing Officer / CMO /

#OXIO #BrandVNO #Telecom-As-A-Service #UnbundlingTelecom

BIO

Is the Chief Marketing Officer at OXIO, responsible for brand positioning, B2B marketing strategy, and supporting clients in B2C go-to-market strategies.

He is a recognized expert in Marketing Strategy and General Management for over 15 years.  For the 8 years before OXIO, he held several senior executive jobs at the Estée Lauder Companies, most recently as the General Manager for MAC Cosmetics in North America, responsible for heading MAC’s $1.1BN retail sales business from strategy to execution and overseeing an organization of over 6500 people.  Prior to being at the Estée Lauder Cos., he spent 7 years as a management consultant at The Monitor Group, where his area of expertise was marketing strategy, working with clients across a variety of industries in North America, Europe, and Latin America.  

Gustavo holds both a Bachelor Degree in Economics from the Wharton School of Business, a Bachelor Degree in International Studies from the University of Pennsylvania’s School of Arts & Sciences, and an MBA from the Wharton School of Business.

CONFERENCE

The new digital customer journey

US start-up OXIO is revolutionizing the way CMOs and CEOs must think about the customer journey in this digital age in order to achieve brand-customer connectivity every day, all the time. Companies should consider phones as a new element in their marketing mix: An innovative way to collect consumer data, as well as offer fully personalized offers to drive higher loyalty and better average revenue per user (ARPU). Combining the power of your brand with mobile connectivity will fuel your business growth by unlocking never-before-seen consumer data to drive your business forward.