Over twenty years of professional sales experience in the marketing and information technology solutions industry, Esther evolved professionally by founding her own company in 2016.
Alldatum Business “The data highway experts”, is a Mexican company with a presence in Latin America and a commercial partner of Tibco (formerly Orchestra Networks), Karma Pulse, and Loqate. Before founding Alldatum, Esther served as VP of Innovation in SAP promoting mobility solutions, cloud solutions, databases and technology, analysis and applications for the business line to the market. She was responsible for the integration of Sybase with SAP in her role as CEO, she worked at Oracle and IBM and Informatica LLC in different roles.
Esther writes articles on current issues of Digital Transformation in different media such as Forbes Central America where she owns her own column in the “Digital Zone” section. Esther has a professional degree in Applied Mathematics and Computing from UNAM. She has a Master’s Degree in Project Management from the Barcelona Online Business School. She studied at the IBM Palisades School of Administration in New York and at the Incae Business School in Costa Rica as part of the Executive Development Program.
Six reasons for companies to evolve to Digital Transformation