#Business #Innovation #BuyNowPayLater #CompraAHoraPagaDespues
Carlos Magaña is a highly experienced corporate leader, a pioneer in projects in the media, telecommunications and financial services sectors. An expert in the development and implementation of high growth strategies,
Carlos has more than 30 years of experience working with global companies in Mexico, the United States, Europe and the Middle East. Carlos leverages his experience in the fintech and financial services industry to lead Zip’s expansion into Mexico, playing a critical role in establishing and growing the region’s Buy-Now Pay Buy-Now Pay strategy in the region. -Later or BNPL for its acronym in English. Before joining Zip, Carlos Magaña held various management positions, both at the multinational technology company Microsoft, as well as at the consulting firm Capgemini, for which he led the global technology practice from London, UK. Likewise, he spent six years in management positions at the financial company Broxel Payments and was responsible for promoting commercial and revenue growth through the generation of strategic alliances with companies and the government, both for Mexico and the company’s entry into the market. American.
Carlos Magaña has two postgraduate degrees, in Marketing, as well as in Economics and Finance from Birkbeck University in London and a degree in Business Administration from the Autonomous Technological Institute of Mexico (ITAM).
THE IMPACT OF BNPL ON THE WORLD
The world of electronic commerce has been favored by the increase in sales after the integration of the new payment method “Buy Now, Pay Later” and therefore the user lives a better shopping experience and accessibility, which increases the level of purchase and therefore an increase in sales is seen.
Zip, as the global leader in the category, will provide certain insights on the impact at a global and local level, reinforcing the message that adding BNPL today is a success for any business.